How can telcos, cable companies, or satellite providers as ISPs differentiate themselves? 

The Internet as a commodity is indispensable among consumers. But the internet service provider (ISP) can be replaced by a competitor for more than one reason.

Differentiating against competitors.

There is very little to differentiate an internet service bundle with the rest. Without differentiation, survival in the market trickles down to mere creative service packages led by price wars. This has very little contribution to ARPU. 

The fundamental utility that consumers are looking for is ‘Connectivity’. This brings the need for an infrastructure that keeps the entire digital ecosystem running. 

Physical to digital. A changing consumer landscape.

With offices residing within homes, people telecommuting, kids learning online while staying at home, and big screens shifting to the living rooms, consumers seek for connected experiences. Their eventual expectation is for their apps and devices on their network to remain interoperable and secure. 

We are in an age where these retail consumers are powerful decision-makers. Consumers are predisposed to look to their existing, local service providers to deliver a unified smart home experience. But, it is no longer just about the internet. They are consuming ‘connectivity’ which is being delivered by smart homes.

Service providers can reap sustainable profits by developing and operating the platforms on which the Smart Home operates.

Connectivity – defending your position in the market.

Smart home experiences revolve around customers being able to connect multi-brand devices and apps seamlessly within the housing periphery. It is not just with retail residential smart home customers, but also for those handling building, facility management, and other industrial connectivity issues.

With 5G and edge intelligence, customer expectations go beyond their own private facility. These scenarios include getting a car to communicate with the home network, remote management of physical networks, rich-data video streaming for AR and VR, telemedicine including invasive medical procedures, and so on. 

An IoT platform designed for 5G and edge intelligence allows for immediate consumption of connectivity with future-ready features. COCO’s Edge-AI enabled Smart Home Platform delivers real-time communication with low latency, data privacy, and end-to-end security. 

In this space, more features equate to better loyalty. Smart home consumers look for interoperable devices, apps, DIY solutions, analytics dashboards with built-in recommendations engines. These features together reduce the true pain of relying on single-brand devices and bulky home automation solutions.

Smart home consumers would turn to your brand to fulfill their needs. Adopting a platform like COCO not only gives you all the necessary features to go to market but also unique architecture that will build brand stickiness. 

The Winning Formula

Defensibility and differentiation combined with the ability to reach end-consumers in the shortest possible time with innovative business models become the winning formula.

COCO is an end-to-end fully managed smart home platform that lets you experiment with a variety of service bundles, surrounded by a developer community that creates ready-to-use COCO apps, Edge AI-enabled hubs, and Service Provider Console. All available for whitelabeling. 

Read more: